Dom’s Oil Company: Identity & Experience
UI/UX, Prototyping, Branding, Illustration, Copywriting, Web Design, Motion Graphics, Typography, Art Direction
Client: Dom’s Oil Co.
Dom’s Oil Company has been delivering heating oil and providing maintenance to the neighborhoods of the North Shore of Boston since 1945. This experience is designed to be simple yet engaging to a user, accompanied by a singular hero illustration all the copy is generated from to create a whimsical narrative that relays all the necessary information a customer may need to know before calling for an order or service. We set out to make something very different and unexpected from competitors through the lens of this exaggerated wild home (illustration) with simple, friendly, and fun motion graphics that entice a user to interact with the site. More details in the illustration process.
Full Interactive Prototype Experience Links
Illustration process
I wanted to create an unexpected image that fueled the interaction with the copy and provided a source of inspiration that would seamlessly connect all the content through the metaphor of this wild and lively place. It is strange enough to grab your attention and very relatable on some kind of level. I did not want to create anything obvious but find a solution that a brand narrative could form out of. I built the image around the ideas of the humorous, dramatic, and exaggerated chaos our homes turned into since the start of 2020. Although humans make the call, ultimately homes are what they serve, and every home has a wild and unique personality of its own.
The illustration process is a mix of digital and traditional methods—starting with tabloid copy paper and a pencil, then traced with a black color pencil and scanned to add colors, textures, and effects with Adobe Photoshop.
